Media Overview

As a student of Media Studies GCSE students have the opportunity to develop an understanding not only of the Television, Radio, Newspaper, Magazine, Film and Social Media Industries, but also a deeper understanding of the world through contextual studies. Critical analysis of media texts will also enable students to raise their standards of literacy (reading and writing), oracy (speaking and listening), numeracy, research and presentation skills.

At The De La Salle Academy, Media Studies is taught in an interactive and exciting manner. The expertise and enthusiasm of the teacher, generates a desire for both independent and team work during both research investigations and project work. Students will also develop the ability to gain a deeper understanding of British values together with an appreciation and celebration of diversity.

The WJEC specification enables students to develop knowledge and understanding of the ways in which meanings and responses are generated through media texts. The specification encourages students to consider the contrasting and culturally diverse range of media texts from different national contexts. In addition, the specification highlights the relationship between media industries and the development of media technology over time. Students are encouraged to consider how media texts reflect the social, cultural and political contexts in which they are made.

This course will also enable students to apply their knowledge and understanding of media texts to use creativity and technological skills to produce films, design posters, design magazine covers, create storyboards and produce screenplays. In addition, they will have opportunities to work with ambassadors from the media industries.

Core Skills

  • Demonstrating skills of enquiry, critical thinking, decision-making and analysis
  • Acquiring knowledge and understanding of a range of important media issues
  • Developing appreciation and critical understanding of the media and their role both historically and currently in society, culture and politics
  • Raising awareness of job roles and the different media industries
  • Understanding financial issues associated with pre-production, production, distribution and exhibition of media products
  • Gaining knowledge and understanding of the application of specialist terminology associated with media texts
  • Using creative and technical skills using Final Cut Pro and Adobe Photoshop
  • Working independently and as part of a team to create media products
  • Analysing and presenting data to draw a conclusion and present it to others
  • Reflectively evaluating their creative process

Units

Unit 1: EXTERNAL ASSESSMENT: Written examination (2hrs 15mins -40% of the final mark)

Section A: Thinking about Media-Investigating
Four questions: Candidates respond to stimulus material chosen from a topic set by WJEC. This section will also assess the way the contemporary media is convergent.
Section B: Thinking about the media – Planning
A series of tasks: candidates demonstrate planning and creative skills through a series of creative tasks which demonstrates knowledge of the convergent nature of the contemporary media.

Unit 2: CONTROLLED ASSESSMENT

Creating for the media: Investigating and Producing (60% of the final mark)
The controlled assessment consists of:
  • Two textual investigations of 400 – 850 words or equivalent, depending on the presentational form selected (10% for each investigation)
  • One media production consisting of research, planning, the production itself and an evaluation (40%)

Gallery

Curriculum Overview

Term 1

September-OctoberOctober-December

We study:

  • Requirements of the course for external assessment and internal controlled assessments
  • How visual, technical and audio codes are used to create a media production
  • Todorov’s theory of narrative structure and Maslow’s audience theory on the Hierarchy of Needs; applying them to media texts
  • The use of a Canon SLR camera movie setting, to produce a film trailer
  • The use of Final Cut Pro editing software to edit a film trailer
  • Evaluation of film scripts using annotation and apply this to own script design

Skills we use:

  • AO1 Recall, select and communicate your knowledge and understanding of media products and the contexts in which they are produced and consumed.
  • AO2 Analyse and respond to media texts/topics using media key concepts and appropriate terminology.
  • AO3 Demonstrate research, planning and presentational skills.
  • AO4 Construct and evaluate your own products using creative and technical skills.

Assessment:

  • Shoot film trailer, edit it using Final Cut Pro and evaluate the end product

Homework

  • Independent media research and analysis on a set topic, as an extension of classwork

We study:

  • An analysis of stereotypical characters within the media industries
  • Definitions of stereotypical roles in media
  • Representation of gender in the media
  • Identify and compare patriarchal ideas about gender
  • How feminism challenges the traditional notions of masculinity
  • How to research texts and analyse how ‘age’ is represented in media
  • Analysis of how visual codes are used to construct gender stereotypes

Skills we use:

  • AO1 Recall, select and communicate your knowledge and understanding of media products and the contexts in which they are produced and consumed.
  • AO2 Analyse and respond to media texts/topics using media key concepts and appropriate terminology.
  • AO3 Demonstrate research, planning and presentational skills.
  • AO4 Construct and evaluate your own products using creative and technical skills.

Assessment:

  • Create a PowerPoint selecting at least three examples of how age has been represented. Annotate using specialist terminology

Homework

  • Independent media research and analysis on a set topic, as an extension of classwork

Term 2

January-FeburaryFebruary-April

We study:

  • Specialist terminology associated with cinematography
  • How to analyse the use of framing and camera angles to establish character types.
  • Analysis of film trailers; applying Propp’s theory of character function by applying visual codes
  • Analysis of graphics, taglines, font, type in film trailers, to identify the film’s genre
  • How technical codes engage social interaction between audience and film narrative
  • How to apply the Uses and Gratification theory to film trailers
  • How to create a narrative in the designing of a storyboard

Skills we use:

  • AO1 Recall, select and communicate your knowledge and understanding of media products and the contexts in which they are produced and consumed.
  • AO2 Analyse and respond to media texts/topics using media key concepts and appropriate terminology.
  • AO3 Demonstrate research, planning and presentational skills.
  • AO4 Construct and evaluate your own products using creative and technical skills.

Assessment:

  • Construct film poster using visual and technical codes. Evaluate your poster using specialist terminology.

Homework

  • Independent media research and analysis on a set topic, as an extension of classwork

We study:

  • An in-depth analysis of film trailers in terms of genre, narrative and representation
  • An in-depth analysis of film trailers and audience theories
  • The impact of new technology on engaging audiences with film, in terms of marketing and promotion i.e. social media
  • The different methods used by audiences to access films
  • How audience lifestyles influence the films they watch and how film trailers compete to engage with specific audiences

Skills we use:

  • AO1 Recall, select and communicate your knowledge and understanding of media products and the contexts in which they are produced and consumed.
  • AO2 Analyse and respond to media texts/topics using media key concepts and appropriate terminology.
  • AO3 Demonstrate research, planning and presentational skills.
  • AO4 Construct and evaluate your own products using creative and technical skills.

Assessment:

  • Produce a creative PowerPoint on your chosen film. Use technical skills to demonstrate how social media has encouraged audience engagement for your chosen film.

Homework

  • Independent media research and analysis on a set topic, as an extension of classwork skills and knowledge.

Term 3

April-JuneJune-July

We study:

  • How to analyse the generic codes and conventions of film posters
  • How to analyse a film poster considering narrative conventions
  • How to decode and encode a film poster using visual and verbal messages
  • How to construct a film poster to include Proppian characters, for the sequel to a film of your choice
  • The impact of film posters through history
  • How certain audiences may be attracted to films through review websites and award ceremonies

Skills we use:

  • AO1 Recall, select and communicate your knowledge and understanding of media products and the contexts in which they are produced and consumed.
  • AO2 Analyse and respond to media texts/topics using media key concepts and appropriate terminology.
  • AO3 Demonstrate research, planning and presentational skills.
  • AO4 Construct and evaluate your own products using creative and technical skills.

Assessment:

  • Research and create a timeline of the history of film posters associated with a specific genre. Write a summary of any differences/similarities in the generic codes and conventions

Homework

  • Independent media research and analysis on a set topic, as an extension of classwork skills and knowledge

We study:

  • Different media organisations and how marketing attracts new audiences through different organisations
  • How celebrities are chosen to star in films; providing endorsements to engage audiences
  • How fans play an important role in generating publicity and promotion of films
  • Regulatory bodies responsible for controlling film posters e.g. Ofcom, ASA, BBFC
  • Debates around the regulation of media texts
  • How to create your own ‘celebrity endorsed’ film poster, using generic codes and conventions

Skills we use:

  • AO1 Recall, select and communicate your knowledge and understanding of media products and the contexts in which they are produced and consumed.
  • AO2 Analyse and respond to media texts/topics using media key concepts and appropriate terminology.
  • AO3 Demonstrate research, planning and presentational skills.
  • AO4 Construct and evaluate your own products using creative and technical skills.

Assessment:

  • Create a film poster using codes and conventions associated with the genre. Use a celebrity associated with that genre to endorse the film.

Homework

  • Independent media research and analysis on a set topic, as an extension of classwork skills and knowledge

Term 1

September-OctoberOctober-December

We study:

  • A revision of Media Studies concepts; visual and technical codes, stars and celebrities, graphics, taglines and iconography.
  • The WJEC exemplar material on textual investigations for genre; analysing visual and technical codes.
  • The structure required for high scoring textual investigations
  • How theories should be applied in textual investigations to support your commentary e.g. Maslow’s hierarchy of needs, Blulmer and Katz -audience theory/uses and gratification
  • How ‘Intertextuality’ can be applied to a textual investigation; either obligatory, optional or accidental.

Skills we use:

  • AO1 Recall, select and communicate your knowledge and understanding of media products and the contexts in which they are produced and consumed.
  • AO2 Analyse and respond to media texts/topics using media key concepts and appropriate terminology.
  • AO3 Demonstrate research, planning and presentational skills.
  • AO4 Construct and evaluate your own products using creative and technical skills.

Assessment:

  • Rough draft- Textual Investigation 1 Genre. Using the assessment criteria from WJEC

Homework

  • Research for controlled assessment
  • Self-evaluation of Textual Investigation draft

We study:

  • The final submission of Textual Investigation 1 – Genre (400-850 words)
  • The study of Exemplar materials from WJEC to inform own research, planning and production for controlled assessment
  • Two to four pieces of relevant media research to inform your own production; highlighting your understanding of the concept of audience
  • Two to four pieces of planning to inform your own final production; highlighting your understanding of the concept of audience

Skills we use:

  • AO1 demonstrate knowledge and understanding of the key features and characteristics of the period studied
  • AO2 explain and analyse historical events and periods studied using second order historical concepts.
  • AO3 analyse, evaluate and use sources (contemporary) to make substantiated judgements, in the context of historical events studied.
  • AO4 analyse, evaluate and make substantiated judgements about interpretations (including how and why interpretations may differ) in the context of events studied.

Assessment:

  • CONTROLLED ASSESSMENTProduce final copies of research and planning production items

Homework

  • Independent preparation to inform controlled assessment

Term 2

January-FeburaryFebruary-April

We study:

  • The production piece for your controlled assessment
  • The study of Exemplar materials from WJEC to inform your own evaluation of the production you have completed in your controlled assessment
  • The evaluation of your production in the controlled assessment (300-500 words)

Skills we use:

  • AO1 demonstrate knowledge and understanding of the key features and characteristics of the period studied
  • AO2 explain and analyse historical events and periods studied using second order historical concepts.
  • AO3 analyse, evaluate and use sources (contemporary) to make substantiated judgements, in the context of historical events studied.
  • AO4 analyse, evaluate and make substantiated judgements about interpretations (including how and why interpretations may differ) in the context of events studied.

Assessment:

  • CONTROLLED ASSESSMENT The evaluation of your production in the controlled assessment (300-500 words)

Homework

  • Independent preparation to inform controlled assessment

We study:

  • The exemplar material for Textual Investigation 2 -Representation; analysing visual and technical codes, representation of stereotypes, social class, celebrity, gender, ethnicity, prejudice
  • The structure required for high scoring Textual Investigation 2 to include in audience theories; categorising; expectations, positioning, responses and targeting
  • The final submission of Textual Investigation 2 – Representation (400-850 words)

We prepare for:

  • External examination Section A- NEWSPAPERS 4 questions in response to stimulus material produced by WJEC with reference to media studies framework on text, organisations and audience

Skills we use:

  • Timing responses
  • Ensuring understanding of the question requirement
  • Giving full and coherent answers
  • Understanding the mark schemes

Assessment:

  • Practice questions
  • Mock Examinations

Homework

  • Revision as set

Term 3

April-JuneJune-July

We prepare for:

  • External examination Section B –RADIO NEWS A creative task of planning and reflecting on the convergent nature of Radio News

Skills we use:

  • Timing responses
  • Ensuring understanding of the question requirement
  • Suggestions of approaches to planning
  • Understanding the mark schemes

Assessment:

  • Practice questions

Homework

  • Revision as set

Examination: Unit 1 – 5th June 2017

Examination Details

Media Studies GCSE

Contact: Mrs C. Marks
Applies to: Year 10 & 11
Course Type: GCSE
Exam Board: WJEC
Spec Code: N/A
Specification: Download